Who Are We?

GMS is an international golf PR, marketing & management agency

The dedicated team at GMS combines its experience, skills and contacts, to offer specialist knowledge and insight that is essential in enabling manufacturers, resorts, tourist boards, retailers and other service providers to prosper in what is a highly competitive and congested international golf market.

GMS owes its success to a vast and ever-growing global industry network, combined with the unparalleled range of services it offers its clients. Some agencies operating within the golf business can provide advice on golf marketing, golf advertising, golf PR or sponsorship, but GMS is the only company to offer all of these services, and more, under one roof.

Multi-Award Winning

A diverse, full-service PR, marketing and management agency.

How Can We Help?

We specialise in creating bespoke service packages for our clients based on their specific needs, offering clear, unmatched consultancy and implementation on all aspects of golf PR, marketing and management.

Digital

Digital

Social

Social

Traditional PR

Traditional PR

Buying Media

Buying Media

Photography

Photography

Content & Creative

Content & Creative

Representation

Representation

Consultancy

Consultancy

Clients

A selection of the notable brands, resorts and destinations that we’ve worked with.

BGL
ECCO
La Reserva
PING
Foremost
Golf Pride
Marriot
Nippon
Almanara
PING Apparel
Golf Genius
Soft Spikes
Solheim Cup
G4L
Sotogrande
Shot Scope
Centurion
Carnoustie
Castiglion Del Bosco
Close House
Essendon Country Club
Loch Lomand
Royal Lytham
European Senior Tour
BMW
London Club
Englands Golf Coast
Etiqus
SPRINT6GOLF
Pride Tees

Golf’s leading brands and destinations trust GMS to handle their global marketing

case studies

We’ve managed a host of international initiatives for our clients,

Producing multi-platform campaigns with significant, measurable, commercial results.

PING G30 Pan-European Product Launch

PING G30 Pan-European Product Launch

BMW PGA Championship Sponsorship Activation

BMW PGA Championship Sponsorship Activation

Top 100 Course Ranking Strategies

Top 100 Course Ranking Strategies

PING Apparel Rebrand: Trade & Consumer Education

PING Apparel Rebrand: Trade & Consumer Education

Foremost 30th Anniversary Trade Communication

Foremost 30th Anniversary Trade Communication

Corporate Golf at Marriott Video

Corporate Golf at Marriott Video

ECCO Biom Hybrid 2 European Seeding

ECCO Biom Hybrid 2 European Seeding

Castiglion Del Bosco International Membership Drive

Castiglion Del Bosco International Membership Drive

media partners

strong relationships with key members of the world’s golf, travel, sport and lifestyle media ensures consistent, sustained exposure for our clients.

GGP
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Our Team

through using a combination of our experience, our complementary skill sets and our unrivalled contacts, we are able to offer specialist knowledge and insight

<strong>Neil Gray</strong>

Neil Gray

Director
<strong>Phil Craghill</strong>

Phil Craghill

Director
<strong>Sam Elder</strong>

Sam Elder

Director
<strong>Adam Hull</strong>

Adam Hull

Social Media Manager
<strong>James Ellis</strong>

James Ellis

Account Manager
<strong>Jane Withers</strong>

Jane Withers

Account Executive
<strong>Maxine Bates</strong>

Maxine Bates

PR Administrator
<strong>Colin Callander</strong>

Colin Callander

Editorial Consultant
<strong>Jamie Mason</strong>

Jamie Mason

Digital Creative
<strong>Darren Kirk</strong>

Darren Kirk

Print Creative
<strong>Join The Team</strong>

Join The Team

Get In Touch

 

 

Testimonials

Since 2001, GMS has worked with over 100 companies operating within the golf industry. Hear what they have to say about us.

 

Media

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I know I’m in safe hands with GMS, who have always gone beyond the expectations of a PR company. They are at the forefront of innovation when it comes to promoting and representing their brands, while on a personal level they are a pleasure to deal with. GMS have raised the bar in golf marketing. Alexander Perry, Assistant Editor, ESPN UK
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For more than seven years, we like to work with GMS. Why? Simply because the whole team, Neil, Sam, Maxine, are good golfers (and good lads too), and we can feel that passion in our daily relationship, and throughout all the events they run. In particular, let's congratulate them for all they do, to promote brands like PING and ECCO. If these two companies are so well represented inside the European press and Journal du Golf, it's certainly happened thanks to GMS. Benjamin Cadiou, Equipment Editor. Journal du Golf
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I have worked with GMS for eight years and I have found them to be just as professional as they are friendly. They put in great effort in getting the best exposure for their clients, but in this they never forget how the ‘consumer end’ of the business works. They get a lot of work done and are always approachable for questions. A pleasure to work with. Foeke Collet, Equipment Editor, Golfers Magazine
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GMS know and understand golf. Their collaborative approach means they work with rather than against journalists and I think the results speak for themselves. Requests and queries are invariably dealt with in an efficient, professional fashion to the ultimate benefit of their clients. Dan Murphy, Editorial Director, National Club Golfer
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GMS’ impressive portfolio of reputable clients speaks for itself. The team works tirelessly deliver impressive results for their brands on a daily basis, never failing to work alongside the media to secure the best possible coverage. The GMS team are a pleasure to deal with. Mike Harris, Editor, Golf Monthly
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If it is about Golf GMS is maybe the best agency we are working with. For us as German golf media it is always great to work with their huge expert knowledge about our sport and with people with such an integrated personality. Tim Starke, Chief Editor and Deputy CEO, Deutsche Golf Online
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That GMS have retained prestigious clients for more than a decade, while continuing to supplement their portfolio with more of the same, has to be testament to their expertise and professionalism. Moreover, those qualities are not restricted to GMS clients and, coupled with unfailing friendliness and efficiency, extend to those of us who write about the golf industry. Adrian Milledge, Editor, PGA Professional Magazine

Clients

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We have worked with GMS for a number of years and during that time they have helped us develop a sophisticated trade communications strategy that not only targets potential new members, but also keeps our existing members well informed about everything we do. They have also been a great help in kick starting our social media strategy and our B2C communications. Andy Martin, Company Director, Foremost Golf
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Over the eight years that we’ve worked together, GMS has become an integral part of Marriott Golf’s marketing function. Each of our ten UK venues has benefitted greatly from the knowledge and expertise that the GMS team possesses. Alison Ainsworth, Senior Director of Golf, Leisure & Spa Operations Europe, Marriott Hotels
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Since 2007, GMS has ensured ECCO Golf punches above its weight, producing outstanding PR across Europe for our products. They have set the benchmark for PR across our company and I can honestly say they're a pleasure to deal with on a day-to-day basis. Jesper Thuen, Head of ECCO Golf – Asia
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The team at GMS have great relationships with the media, which are really highlighted when they run press trips. Their attention to detail is superb and the thought and planning that goes into each trip is exactly what I’m looking for. Niall Flanagan, Managing Director, Club Inc
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Golf Pride has a long standing relationship with GMS and they have never failed to deliver an excellent service. Their advice and expertise has kept us at the fore of the constantly changing media landscape through the use of a variety of modern marketing strategies. Conor Dillon, Regional Manager EMEA, Golf Pride
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We have trusted GMS for 15 years and they never fail to deliver. They have played a pivotal role in representing the brand across Europe by upholding the values and traditions that PING endeavours to maintain. Their knowledge and experience in how to best launch new products and bring them to market has proved invaluable to us in what is an ever-competitive industry. Dave Fanning, European Marketing Director, PING Europe
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We have been working with GMS since 2002 and during that time through 3 Major Championships. Their marketing and PR expertise has helped the Management team at Carnoustie create cost and time effective strategies, allowing us to further invest in other parts of our business. Seamless and always available. Colin McLeod, Golf Services Manager, Carnoustie Golf Links

Latest News

It’s a Family Affair as Hall Wins Foremost Assistants’ Championship

It’s a Family Affair as Hall Wins Foremost Assistants’ Championship

Jul 13 2017

Ben Hall of Rushcliffe Golf Club shot a superb five under par 67 to win the 2017 Foremost Assistant Professionals’ Championship supported…

Nippon Shaft Has 1-2 Finish at Women’s PGA Championship

Nippon Shaft Has 1-2 Finish at Women’s PGA Championship

Jul 06 2017

Nippon Shaft players finished winner and runner-up at the KPMG Women’s PGA Championship, July 2, on the North Course at Olympia Fields…

Golf Pride® MCC Plus4 ALIGN Earns First Major Championship Victory at U.S. Senior Open

Golf Pride® MCC Plus4 ALIGN Earns First Major Championship Victory at U.S. Senior Open

Jul 05 2017

Eaton announced today that its Golf Pride Grips Division developed the MCC Plus4 ALIGN midsize grips used by the winner of the…

London Golf Club Announces New Golf Courses and Estate Manager

London Golf Club Announces New Golf Courses and Estate Manager

Jul 05 2017

London Golf Club, the world-renowned venue in Kent, has announced that Lee Sayers will be joining the club as the new Golf…

 

Social Communication

- 2 days ago

That #FridayFeeling when you've got a weekend in front of the TV watching #TheOpen to look forward to 👌🏼 https://t.co/Gfyuo9im19
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- 3 days ago

Not many better days than the opening round of #TheOpen! Which of the top 4 in the betting do you think will finish highest? 🤔
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- 4 days ago

RT @PINGTourEurope: Don't miss out on your chance to win a flag signed by the PING Pros in this week's field. Retweet & follow us to enter!…
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- 4 days ago

RT @GlobalGolfPost: Win a wedge signed by reigning Open Champion Henrik Stenson, courtesy of Nippon Shaft! Click the WIN IT here: https://t
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- 5 days ago

RT @PINGTourEurope: A day on the PING truck at #TheOpen in 59 seconds... https://t.co/9yiraZeVlV
h J R

- 5 days ago

RT @PINGTourEurope: Fancy winning a flag from #TheOpen this week, signed by the PING Pros in the field? Retweet and follow us to be in with…
h J R

- 5 days ago

ICYMI: It was a busy first day here at Royal Birkdale yesterday. Here are some of our favourite moments... #TheOpen https://t.co/59HdVnA904
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- 5 days ago

Fresh morning here on the range. #TheOpen https://t.co/T4m3k3CHsK
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14a High Street, Welwyn, Hertfordshire, AL6 9EQ 

+44 (0) 1438 718399 

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WORK WITH US

Whilst we don’t currently have any specific vacancies at GMS, we’re always on the lookout for exciting new talent to join the team. We encourage you to upload your CV on a speculative basis which we will then keep on file should any roles become available in the future.