Who Are We?

GMS is an international golf PR, marketing & management agency

The dedicated team at GMS combines its experience, skills and contacts, to offer specialist knowledge and insight that is essential in enabling manufacturers, resorts, tourist boards, retailers and other service providers to prosper in what is a highly competitive and congested international golf market.

GMS owes its success to a vast and ever-growing global industry network, combined with the unparalleled range of services it offers its clients. Some agencies operating within the golf business can provide advice on golf marketing, golf advertising, golf PR or sponsorship, but GMS is the only company to offer all of these services, and more, under one roof.

Multi-Award Winning

A diverse, full-service PR, marketing and management agency.

How Can We Help?

We specialise in creating bespoke service packages for our clients based on their specific needs, offering clear, unmatched consultancy and implementation on all aspects of golf PR, marketing and management.

Marketing

Marketing

Public Relations

Public Relations

Media Buying

Media Buying

Player Management

Player Management

Sponsorship

Sponsorship

Events

Events

Social Media

Social Media

Content & Creative

Content & Creative

Clients

A selection of the notable brands that we’ve worked with.

BGL
ECCO
Etiqus
Foremost
Golf Pride
Marriot
Nippon
PING Apparel
Golf Genius
Soft Spikes
Solheim Cup
Ricoh
Portugal Masters
European Senior Tour
BMW
Barclays Scottish Open
American Express Champ
PING
SPRINT6GOLF
Pride Tees

Resorts

Little Aston
Loch Lomand
Close House
Castiglion Del Bosco
Carnoustie
Centurion
San Domenico
San Roque
Buckinghamshire Golf Club
Cornelia
Dundonald
Englands Golf Coast
Essendon Country Club

Golf’s leading brands and destinations trust GMS to handle their global marketing

 Players

From sponsorship acquisition and activation to travel planning and administration, we provide each of our players with a personal, hands-on service.

Tomasz Anderson

Tomasz Anderson

Daniel Brooks

Daniel Brooks

Thomas Shadbolt

Thomas Shadbolt

case studies

We’ve managed a host of international initiatives for our clients,

Producing multi-platform campaigns with significant, measurable, commercial results.

PING G30 Pan-European Product Launch

PING G30 Pan-European Product Launch

BMW PGA Championship Sponsorship Activation

BMW PGA Championship Sponsorship Activation

Top 100 Course Ranking Strategies

Top 100 Course Ranking Strategies

PING Apparel Rebrand: Trade & Consumer Education

PING Apparel Rebrand: Trade & Consumer Education

Foremost 30th Anniversary Trade Communication

Foremost 30th Anniversary Trade Communication

Corporate Golf at Marriott Video

Corporate Golf at Marriott Video

ECCO Biom Hybrid 2 European Seeding

ECCO Biom Hybrid 2 European Seeding

Castiglion Del Bosco International Membership Drive

Castiglion Del Bosco International Membership Drive

media partners

strong relationships with key members of the world’s golf, travel, sport and lifestyle media ensures consistent, sustained exposure for our clients.

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Our Team

through using a combination of our experience, our complementary skill sets and our unrivalled contacts, we are able to offer specialist knowledge and insight

<strong>Neil Gray</strong>

Neil Gray

Co-Managing Director
<strong>Phil Craghill</strong>

Phil Craghill

Co-Managing Director
<strong>Adam Roberts</strong>

Adam Roberts

Travel Director
<strong>Sam Elder</strong>

Sam Elder

Account Director
<strong>James Ellis</strong>

James Ellis

Senior Account Executive
<strong>Jane Withers</strong>

Jane Withers

Account Executive
<strong>Maxine Bates</strong>

Maxine Bates

PR Administrator
<strong>Colin Callander</strong>

Colin Callander

Editorial Consultant
<strong>Jamie Mason</strong>

Jamie Mason

Digital Creative
<strong>Darren Kirk</strong>

Darren Kirk

Print Creative
<strong>Join The Team</strong>

Join The Team

Get In Touch

 

 

Testimonials

Since 2001, GMS has worked with over 100 companies operating within the golf industry. Hear what they have to say about us.

 

Media

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I know I’m in safe hands with GMS, who have always gone beyond the expectations of a PR company. They are at the forefront of innovation when it comes to promoting and representing their brands, while on a personal level they are a pleasure to deal with. GMS have raised the bar in golf marketing. Alexander Perry, Assistant Editor, ESPN UK
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For more than seven years, we like to work with GMS. Why? Simply because the whole team, Neil, Sam, Maxine, are good golfers (and good lads too), and we can feel that passion in our daily relationship, and throughout all the events they run. In particular, let's congratulate them for all they do, to promote brands like PING and ECCO. If these two companies are so well represented inside the European press and Journal du Golf, it's certainly happened thanks to GMS. Benjamin Cadiou, Equipment Editor. Journal du Golf
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I have worked with GMS for eight years and I have found them to be just as professional as they are friendly. They put in great effort in getting the best exposure for their clients, but in this they never forget how the ‘consumer end’ of the business works. They get a lot of work done and are always approachable for questions. A pleasure to work with. Foeke Collet, Equipment Editor, Golfers Magazine
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GMS know and understand golf. Their collaborative approach means they work with rather than against journalists and I think the results speak for themselves. Requests and queries are invariably dealt with in an efficient, professional fashion to the ultimate benefit of their clients. Dan Murphy, Editorial Director, National Club Golfer
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GMS’ impressive portfolio of reputable clients speaks for itself. The team works tirelessly deliver impressive results for their brands on a daily basis, never failing to work alongside the media to secure the best possible coverage. The GMS team are a pleasure to deal with. Mike Harris, Editor, Golf Monthly
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If it is about Golf GMS is maybe the best agency we are working with. For us as German golf media it is always great to work with their huge expert knowledge about our sport and with people with such an integrated personality. Tim Starke, Chief Editor and Deputy CEO, Deutsche Golf Online
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That GMS have retained prestigious clients for more than a decade, while continuing to supplement their portfolio with more of the same, has to be testament to their expertise and professionalism. Moreover, those qualities are not restricted to GMS clients and, coupled with unfailing friendliness and efficiency, extend to those of us who write about the golf industry. Adrian Milledge, Editor, PGA Professional Magazine

Clients

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We have worked with GMS for a number of years and during that time they have helped us develop a sophisticated trade communications strategy that not only targets potential new members, but also keeps our existing members well informed about everything we do. They have also been a great help in kick starting our social media strategy and our B2C communications. Andy Martin, Company Director, Foremost Golf
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Over the eight years that we’ve worked together, GMS has become an integral part of Marriott Golf’s marketing function. Each of our ten UK venues has benefitted greatly from the knowledge and expertise that the GMS team possesses. Alison Ainsworth, Senior Director of Golf, Leisure & Spa Operations Europe, Marriott Hotels
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Since 2007, GMS has ensured ECCO Golf punches above its weight, producing outstanding PR across Europe for our products. They have set the benchmark for PR across our company and I can honestly say they're a pleasure to deal with on a day-to-day basis. Jesper Thuen, Global Marketing Manager, ECCO Golf
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The team at GMS have great relationships with the media, which are really highlighted when they run press trips. Their attention to detail is superb and the thought and planning that goes into each trip is exactly what I’m looking for. Niall Flanagan, Managing Director, Club Inc
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Golf Pride has a long standing relationship with GMS and they have never failed to deliver an excellent service. Their advice and expertise has kept us at the fore of the constantly changing media landscape through the use of a variety of modern marketing strategies. Conor Dillon, Regional Manager EMEA, Golf Pride
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We have trusted GMS for 15 years and they never fail to deliver. They have played a pivotal role in representing the brand across Europe by upholding the values and traditions that PING endeavours to maintain. Their knowledge and experience in how to best launch new products and bring them to market has proved invaluable to us in what is an ever-competitive industry. Dave Fanning, European Marketing Director, PING Europe
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We have been working with GMS since 2002 and during that time through 3 Major Championships. Their marketing and PR expertise has helped the Management team at Carnoustie create cost and time effective strategies, allowing us to further invest in other parts of our business. Seamless and always available. Colin McLeod, Golf Services Manager, Carnoustie Golf Links

Latest News

BGL Greenkeepers Reach Regional Final for Prestigious Award

BGL Greenkeepers Reach Regional Final for Prestigious Award

Jun 30 2016

Burhill Golf and Leisure Ltd (BGL) are delighted with the news that three of their greenkeeping staff have been nominated for the…

Lee Goes One Better to be Crowned Foremost Champion

Lee Goes One Better to be Crowned Foremost Champion

Jun 29 2016

James Lee went one better than his runner-up finish last year to win the 2016 Foremost Professionals Championship supported by Glenmuir at…

Nippon Shaft Wins on PGA, European and Web.com Tours

Nippon Shaft Wins on PGA, European and Web.com Tours

Jun 28 2016

Nippon Shaft scored a trifecta over the weekend, with winners on the PGA TOUR, European Tour and the Web.com Tour. The winner…

Ramsdale Park Welcomes New General Manager

Ramsdale Park Welcomes New General Manager

Jun 27 2016

Ramsdale Park Golf Centre, a BGL venue in Calverton, Nottinghamshire, is pleased to welcome the newest member of their team, Stephen Norton,…

 

Social Communication

- 11 hours ago

.@BGLGolf greenkeepers reach regional final for prestigious award. https://t.co/AnrspOMpQh https://t.co/aaY1K1NuXI
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- 13 hours ago

.@ETIQUS & @golfnewsmag take a look back in time at the 58th Open Championship. https://t.co/yzvB018a6Q https://t.co/f2agbvgsuN
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- 13 hours ago

With a birdie at the treacherous 18th, @dbrooksgolf signs for a 72 (+1) in the first round of the @OpenFranceGolf. https://t.co/n9eotwtODy
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- 13 hours ago

"I can’t see past the Glides." - @NCGmagazine Editorial Director @DanMurphyGolf on the @PINGTourEurope Glide wedges. https://t.co/7cZpWDtiso
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- 13 hours ago

RT @HanburyManor: Great article in the @whtimes this week! Don't miss the action at #WillowGolf. @EuroSeniorTour @Willow_Fdn https://t.co/g
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- 15 hours ago

RT @GolfRetailing: 2016 @Foremostgolf Professional Champion is crowned:https://t.co/DmaRUcvG0R
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- 16 hours ago

RT @MarriottGolfUK: The action is well underway @legolfnational, good luck @dbrooksgolf!
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14a High Street, Welwyn, Hertfordshire, AL6 9EQ 

+44 (0) 1438 718399 

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WORK WITH US

Whilst we don’t currently have any specific vacancies at GMS, we’re always on the lookout for exciting new talent to join the team. We encourage you to upload your CV on a speculative basis which we will then keep on file should any roles become available in the future.