Englands Golf Coast

GMS has handled the PR for englandsgolfcoast since 2003 managing press enquiries and generating favorable coverage for the area. In addition to this in 2007 and for 2008 GMS has been appointed as the marketing and creative support agency to englandsgolfcoast. The focal point of the campaign has been 2008 Open at Royal Birkdale, one of the flagship courses on englandsgolfcoast.

Strategy 

• Creation, sourcing of appropriate images and management of the print production process of a 56 page guide to englandsgolfcoast 
• Creation of display adverts for insertion into key specialist golfing press
• Design and delivery of an exhibition stand, merchandise and other associated element eg. Branded uniform for use at events such as the Open Championship 2008
• Design and delivery of outdoor advertising and signage
• Sourcing and design of merchandise and other promotional opportunities
• Creation and print management of any other supporting print collateral as required

Results

• Exposure for englandsgolfcoast in 2007 is better than ever
• The englandsgolfcoast name becomes synonymous with the area
• Traffic to the englandsgolfcoast website reaches new high
• Number of rounds played is up year on year as is the number of hotel rooms booked
• Length of stay per visit has also increased