PING G10 Launch

GMS has been PING Europe’s PR and Advertising Agency since the company was established in late 2001 and has worked on a series of its key product launches culminating in the handling of the launch of PING’s latest, hugely successful new G10 range.

Strategy

• Organize a 2- Day Press Launch, staged at Marriott Druids Glen and the European Club in Ireland, to introduce the G10 range to Europe’s leading equipment writers
• Distribute press releases, product images and trial clubs to key magazines and websites across Europe
• Ensure G10 was featured on SKY and Setanta golf channels

Results

• Achieved in excess of £1 million worth of press coverage in the UK alone
• G10 enjoys a record sell in and sell through of any PING range
• G10 looks set to become the most successful PING range to date